REF 2024: Power in Motion
The REF 2024 (Rencontre des Entrepreneurs de France 2024), organised by MEDEF, once again proved to be a landmark event for business leaders and economic stakeholders.
Against a backdrop of major global debates, this sixth edition centred on an ambitious theme: Power. A broad subject explored from every angle — from technological innovation and environmental challenges to democratic checks and balances.
Political power: a growing influence
The decision to focus this edition on political power was no coincidence. With an unprecedented number of elections held around the world this year, the ability to act has become a strategic challenge for businesses.
Discussions highlighted how political upheaval directly shapes economic decision-making. Whether in established democracies or illiberal regimes, these shifts are redefining market dynamics and the role of economic actors.
Innovation and technology: the power to transform
The impact of science and technology on society was another major focus of the event. The session entitled "When Science Changes the World" underscored technological advances as drivers of transformation, while raising essential questions about the ethical challenges they bring.
Several prominent figures were in attendance, including Yasmine Belkaid, Director General of the Institut Pasteur, and Sébastien Missoffe, Managing Director of Google France. Their contributions sparked rich and inspiring exchanges on the technological future.
The European economy: navigating transition and competitiveness
The European economy finds itself at a crossroads. Between financing the shift to a green economy and maintaining global competitiveness, the discussions tackled complex questions.
How can this transition be funded while sustaining high levels of innovation? Conversations highlighted the complexity of these challenges amid geopolitical tensions and digital transformation.
Checks and balances and disinformation: a new battleground
The role of checks and balances and the rise of fake news also featured prominently in the debates. In a society where information spreads faster than ever — sometimes at the expense of truth — rethinking regulatory mechanisms has become essential. Speakers explored ways to combat disinformation, particularly through strategies aimed at strengthening democratic resilience.
It is precisely in this shifting landscape that the expertise of a transition management firm comes into its own. In the face of these challenges, having leaders capable of steering organisations with agility and sound judgement can be a decisive advantage. Transition managers, drawing on their extensive experience, can help companies navigate periods of uncertainty and transformation.
An innovative and inspiring REF 2024
Beyond the debates, REF 2024 stood out for its innovative format and convivial atmosphere. A "members' village" allowed participants to build connections, engage with speakers, and discover unexpected initiatives. This edition succeeded in combining substantive reflection with stimulating encounters, offering participants a forward-looking perspective on today's economic challenges.
In conclusion, REF 2024 once again demonstrated its ability to act as a catalyst for thought and action among entrepreneurs. It not only provided a space for dialogue on contemporary challenges but also fostered innovation and collective commitment towards a more resilient and prosperous future.
